We hear about astronomical sums charged and paid for TV adverts during popular programmes, such as the Superbowl or more domestically, Downton Abbey. You understand the dynamics and it is pretty much in tune with the law of supply and demand. But I got thinking the other day about the reverse.
What about bad programmes? Do advertisers recognise there is such a thing? And perhaps even worse, the other adverts. If a perfectly normal product has its advertisement surround by those of the 'legal' conmen such as Payday loans sharks, does that diminish the brand by association? I think it does.
Obviously, Payday loans companies shouldn't exist, preying as they do on the poorest in society, but until we get some politicians who connect with the real world, we are stuck with them. But I do think advertisers should ensure that their adverts are not run anywhere near those of the disreputable. If that causes a problem for TV companies, tough.
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